Spanish multinationals have a good reputation in Australia, a country which, though quite strict, tends to be grateful when it comes to doing business
Spanish companies paved the way to raise the profile of Spain as a whole and more cultural institutions such as Instituto Cervantes in Australia, which underscores how crucial commercial relations have been for the promotion of Spain in such a distant land.
At a lunch meeting with SACF’S patrons, the Ambassador of Spain to Australia, Manuel Cacho, emphasised how quickly Spanish companies have settled, grown and consolidated their position, projecting a strong image of quality in the country. Being world leaders in different sectors is an advantage in terms of securing access to the Australian market, which values the companies’ global impact.
Doing business in Australia requires long-term vision and foresight, as the geographical distance implies heavy initial costs. Business management in the country is very technical and well-planned, which provides a great business environment. According to the patrons that have been operating in the market the longest, once companies manage to secure a foothold in the market by adapting and leveraging their competitive advantages, operating in the country is easy.
They also mentioned the opportunity offered by the current economic cycle to Spanish companies that can prove highly competitive by offering cheaper projects, which together with their technological efficiency offers undeniable added value. Regarding the international economic situation, it was mentioned that, after Brexit, Spain may see its position in Australia reinforced as a member of the EU.
During the lunch, it was emphasised that Australia can also provide a springboard to access other markets, such as Japan and New Zealand. The Asia-Pacific countries, in turn, are increasingly aware that Spain is a crucial stepping stone to access the Latin American market. Scientific relations were also mentioned as a very promising field for the two countries.
All in all, the general feeling of Spanish companies in Australia is positive. It could perhaps be stronger still if there were a larger Spanish community in the country; though the world is increasingly globalised, human contact is still the best way to consolidate businesses and professional relations in the country.